Back to Academy
Scaling and Value Creation

Pricing expansion, upsells, and cross-sells

Increase value with careful pricing, packaging, service add-ons, recurring offers, and margin-aware account expansion.

Video 18 min
Add a YouTube, Vimeo, or hosted video URL in Sanity.

Key takeaways

  • Use the lesson as a screening framework, not a final decision.
  • Translate claims into evidence requests before committing time or money.
  • Bring qualified legal, tax, lending, and diligence advisors into real transactions.

Increase value with careful pricing, packaging, service add-ons, recurring offers, and margin-aware account expansion.

This lesson is educational only. SMB Market Deals is not a lender, broker, law firm, CPA firm, valuation firm, or investment advisor. Use qualified professionals before making legal, tax, lending, valuation, or acquisition decisions.