Adam Hoeksema headshot
Editor; Owner of ProjectionHub

Adam Hoeksema

Editor; Owner of ProjectionHub

Adam Hoeksema spent 12 years as an SBA lender and was the founding Executive Director of Bankable. He now owns ProjectionHub, which helps small businesses prepare financial projections and business plans for financing. He reviews SMB Market Deals articles on SBA lending and acquisition finance.

Adam helped launch Bankable's SBA microloan program in 2010 and served as its founding Executive Director. In 2022, he stepped back from the full-time role after 12 years to focus on his own business. Bankable documented that leadership transition.

Bankable later became the largest SBA microlender in the United States as of December 31, 2025, according to the Indiana Chamber's report. That milestone occurred after Adam's tenure as Executive Director.

Adam is the owner of ProjectionHub, which helps small businesses develop financial projections and business plans, including materials for SBA loan applications. At SMB Market Deals, he brings his SBA lending experience to editorial review of financing and acquisition guides.

Edited articles

Seller Financing for a Small Business Acquisition: How Buyers Should Structure the First ScreenCompare seller-note payment schedules, total debt service and standby terms with a worked $1 million acquisition example and dated SBA requirements.Car Wash Business for Sale Checklist: What Buyers Should Verify FirstA car wash purchase combines an operating business with site, equipment and membership risks. Price the business and any real estate separately, verify recurring revenue, and fund immediate repairs before treating the asking price as the whole project. Start with the site, then test the cash flow.Laundromat Profit Margins: How Buyers Should Underwrite the Real NumbersA laundromat can show a 30% operating margin and still leave its buyer no cash after financing and withdrawals. The worked example below shows exactly how. Define the margin, verify revenue and utilities, and separate store economics from the price and financing used to buy it.How to Value a Small Business: Multiples, SDE, and Buyer Cash FlowUse reported transaction multiples, verify add-backs and calculate how a $750,000 asking price changes against seller-presented and transferable earnings.How to Compare Local Markets Before Buying a BusinessA market comparison should explain why a specific customer base can support a business after operating costs and acquisition debt. A cheap listing can still create a profitability problem if demand is weak or customers cannot conveniently reach the site.HVAC Business Valuation Multiples: What Buyers Should Check FirstBizBuySell reports a 2.83x average earnings multiple for HVAC sales in its Q3 2021–Q2 2026 dataset. Use that as context, then verify the earnings underneath your target's multiple.Best Businesses to Buy With $100k Down: How to Screen RealisticallyThe best business to buy with $100k down is not a universal category. It is the business where your cash, financing structure, operating ability, and local market all fit at the same time.How to Buy a Laundromat Without Overpaying for Old MachinesA laundromat can look simple from the outside: washers, dryers, rent, utilities, and customers who need clean clothes. The diligence is less simple.SBA Loan to Buy a Business: What First-Time Buyers Should Know Before ApplyingPrepare an SBA acquisition package with a $1 million sources-and-uses example, buyer injection math and the rules changing on October 1, 2026.Business Acquisition Calculator: How to Screen a Deal Before Calling a LenderReproduce acquisition loan payments, distinguish business DSCR from buyer affordability, and test revenue, interest-rate and seller-note stresses before a lender call.